This week's guest is Stacey DePolo, Social Advocacy Manager at GoDaddy. Stacey has 20 years experience in digital marketing. She's worked with tech brands, authors, entertainers, artists, and non-profits, specializing in brand advocacy, influencer marketing, customer experience and social media. At GoDaddy, Stacey has been focused on turning their brand image around through customer and employee advocacy strategies.
GoDaddy is the world's largest domain registrar with 71 million domains under management. The company is dedicated to small, independent ventures and has more than 16 million customers worldwide. The organization employees more than 7,000 employees with 14 facilities worldwide. On this podcast episode, Stacey reveals how she was able to turn GoDaddy’s brand image around from a hated brand to a respected brand.
View the show notes page: http://www.socialbusinessengine.com/podcasts/how-godaddy-improved-their-brand-through-an-advocacy-program