David Meerman Scott is a globe trotting speaker and international best selling author. He is also on the advisory board at Vengreso, where I’m CMO and a co-founder. It’s truly an honor to know David, as I’ve long admired his body of work. David has published ten books on marketing strategy, one of which has become a classic. He's a successful practitioner of the marketing strategies and tactics he references. The case study examples he shares in this podcast will inspire you.
If you ever get a chance to see David Meerman Scott speak, I promise you two things: he’s very high energy, and he will blow your mind with insights, ideas, and examples of real people and real businesses succeeding with the new rules of marketing and PR. In this podcast episode, David and I discuss what's new in the latest edition of this classic The New Rules of Marketing and PR, and he also explains why a lot of his content is ungated.
View the show notes page: http://www.socialbusinessengine.com/podcasts/new-rules-marketing-fun