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Learnings From 1 Billion Online Mentions

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On episode 24 of the Social Business Engine podcast, my guest is Alex Manthei, Community Manager at Mention. We discussed findings from a recently published white paper titled: The When, Where, Who and How of Communicating Online to Get More Mentions.

My conversation with Alex touches on two of the five social business pillars: use of social technology and being data driven.

On this episode Alex and I discussed the lessons learned from 1 billion online mentions across 200K alerts delivered to their customers. You might be surprised to learn the percentage of mentions that were neutral, positive and negative. I know I was...

This episode is sponsored by Content Marketing World, THEE can't miss marketing conference taking place September 8 - 11, 2014 in Cleveland, OH. Save $100 when you register by going to socialbusinessengine.com/cmworld and enter promo code "socialbizengine" at checkout. 

To your social business success!

Bernie Borges

Host, Social Business Engine Digital TV Show and Podcast

 


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