Marketing as a Profit Center
I recently sat down with Joe Pulizzi, Founder and CEO of Content Marketing Institute. We discussed his new book Killing Marketing, which is essentially about making marketing a profit center. Don’t...
View ArticleB2B Influencer Marketing is Dead - All Hail Marketing to Influencers!
Dayle Hall, SVP of Marketing at Lithium Technologies, is joining me for this special UpClose Podcast Series. In this five part series, we are looking at The 5 Most Influential Topics for B2B Marketing....
View ArticleData Overload: How Do You Harness It?
Dayle Hall, SVP of Marketing at Lithium Technologies is joining me for episode 2 of this UpClose Podcast Series to discuss an issue many marketers are facing — data overload. This five part series...
View ArticleDigital Customer eXperience is the New Battle Ground
Dayle Hall, SVP of Marketing at Lithium Technologies is back for episode three of this UpClose Podcast Series. So far of The 5 Most Influential Topics for B2B Marketing, we've discussed influencer...
View ArticleThe State of Social Engagement 2017
The UpClose Podcast Series with Dayle Hall, SVP of Marketing at Lithium Technologies continues with episode four. Of The 5 Most Influential Topics for B2B Marketing, so far we've discussed influencer...
View ArticleA Love Story: When Sales and Marketing Get Aligned
On the fifth and final episode of this UpClose Podcast Series with Dayle Hall, SVP of Marketing at Lithium Technologies, we discuss the "love story" between marketing and sales. This podcast series...
View ArticleCreating Online Customer Conversations through AI Powered Intelligence
Episode 180 features Miki Goyal, Chief Technology Officer at TimeTrade. Miki leads TimeTrade’s software engineering organization where his focus is leading the company’s product roadmap for their...
View ArticleMarketing Cyber Security Software through Account Based Marketing
Mike Volpe is the Chief Marketing Officer at Cybereason. I’ve had the privilege of knowing Mike for about ten years, and I consider him to be one of the brightest marketing minds. He combines inbound...
View ArticleTurn Disruption and Change into Opportunity and Advantage
The featured guest on episode 182 is Daniel Burrus. Daniel is recognized as one of the world’s leading technology forecasters and innovation experts. You can tap into his insights by listening to this...
View ArticleA Strategy for Global Sales and Marketing Team Alignment
Jorge Solorio is the Industrial Americas Business Manager at Lubrizol Advanced Materials where he is responsible for marketing and sales for their Corzan product line. On this episode, Jorge explains...
View ArticleThe Modern Buyer Needs a Modern Seller
Glenn Donovan, Director of Clients at GaggleAMP is the featured guest on episode 184. Glenn and I have a conversation about a topic we are both passionate about, and that’s how the modern buyer needs a...
View ArticleA Top-Down Approach to Employee Engagement on Social Media
Karin Aviles is Senior Manager of Demand Generation & Field Marketing at Direct Energy Business. Previously, she was with Verizon for nine years. In this podcast episode, Karin explains how she's...
View ArticleB2B Brand Marketing as a Driver of Growth
Anthony Kennada is a B2C marketer trapped in a B2B body. He is CMO of Gainsight and has been with the company since inception. Anthony has a bit of an unconventional marketing background that you'll...
View ArticleDeploying and Integrating a Modern CRM System
Brian Shultz is Vice President of Sales & Marketing at ABB, a pioneering tech company that is over 100 years old. Their biggest competitors are GE and Siemens. The two main elements of ABB are...
View ArticleHow Conversational AI Provides Marketing and Sales a Competitive Edge
Alex Terry, CEO of Conversica is an accomplished and award-winning Internet business veteran with a strong track record of driving results and growth. Conversica, an award-winning SaaS software...
View ArticleHow Chatbots Can Make Life Easier for Marketing & Sales Employees
Abhishek Shanbhag is Practice Head - Solutions and the Co-Founder of Acuvate, a leader in building and deploying business productivity solutions that leverage AI, data, and analytics to allow employees...
View ArticleWhy Procurement is a Front Runner to Digital Transformation
Dr. Marcell Vollmer, Chief Digital Officer at SAP Ariba, is the featured guest for episode 190. I met Marcell when he contributed to a five-episode podcast series publishing here soon that features...
View ArticleWinning and Keeping Customers for Long-Term Sustainable Value
Steve Paul, Vice President of Sales and Commercial Operations at Breg is the featured guest on episode 191. Breg is a manufacturer of sports rehabilitation products and solutions. Steve is responsible...
View ArticleThe Journey to Social Media Innovation and Influence with Mike Stelzner
The Journey to Social Media Innovation and Influence with Mike Stelzner This episode is an intriguing conversation about social media innovation - what it is and what it takes to truly do it in an...
View ArticleMarketing & Sales Alignment Has Arrived with Barb Giamanco
If you don’t know Barbara Giacomo, she is CEO of Social Centered Selling and globally recognized as a sales leader. She’s the co-author of The New Handshake: Sales Meets Social Media. Barb is a popular...
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