Why Social Business is Way Bigger than Social Media Marketing
This podcast episode is a little different than previous shows. Normally, I interview a guest from a brand or an independent thought leader. In honor of episode 100, I share my thoughts and insights on...
View ArticleThe Case for an Employee Advocacy Program at Deloitte Africa
As we break into the triple digits in podcast episodes, it only made sense to bring back the featured guest from episode number two of the Social Business Engine. Digital Engagement Leader at Deloitte...
View ArticleFive Choices We Make to Be Future Strong
Bill Jensen is an internationally acclaimed thought leader known for extremely useful content and a passion for making it easier for everyone to work smarter, not harder. As CEO of The Jensen Group,...
View ArticleThe Role of Social Selling in Social Business
Amy Heiss, Director of Social Media Activation & Training at Dell, and Suzanne Doughty, Social Media Program Manager at Dell, joined me to discuss social selling and the role it plays in social...
View ArticleBetting and Winning on Social at MGM Resorts International
Beverly Jackson, Vice President, Social Media and Content Strategy at MGM Resorts International is a social business executive extraordinaire. She has contributed to consistent double digit growth of...
View ArticleHow The Content Loop Drives Results at Teach For America
Stacey Jaffe, Managing Director of Social Media and Paid Ads at Teach For America, joined me for episode 105. Teach for America is a 25-year-old, non-profit organization focused on education equality...
View ArticleThe Impact of Digital Storytelling on Walmart’s Reputation
Chad Mitchell, Senior Director, Digital Communications at Walmart is back for a second episode of the Social Business Engine podcast series. On Chad's first appearance we discussed how Walmart launched...
View ArticleDispelling Social Selling Myths
Jill Rowley, Jack Kosakowski, and David Fisher joined me for a Blab meet up; Dispelling Social Selling Myths. These three social selling experts come from varying backgrounds in the sales and social...
View ArticleHow CA Technologies Turns Employees into Advocates
Andrew Spoeth is Digital Marketing Director and Head of Social Media at CA Technologies, a large global software company in the application economy. CA Technologies has a presence in dozens of...
View ArticleDigital Transformation Takes an OPPOSITE Approach
Brian Solis is Principal Analyst at Altimeter Group, a Prophet Company, and an award-winning author, keynote speaker and digital anthropologist. Brian's focus on digital transformation in his recent...
View ArticleIn the Midst of the CMO Storm
Stephen Marshall, Asia-Pacific Program Manager for IBM’s Global C-Suite Study, gave me a complete look at the findings of the 2015 Global C-Suite study. The study includes the perspectives of 5,000...
View ArticleHow Southwest Airlines Uses Live Video to Humanize the Brand
Derek K. Hubbard, Social Business Specialist at Southwest Airlines, joined me on episode 111 to discuss Southwest's strategy with live video. This 49-year-old brand is embracing live video as a means...
View ArticleHow Dark Social is a Social Marketer’s Blind Spot
Brewster Stanislaw, Director of Product at Simply Measured, opened my eyes to the importance of dark social. This "undercover" traffic shows up as direct traffic in web analytics and masks the true...
View ArticleGlenn Gaudett of GaggleAMP Talks Employee Advocacy Do’s and Don’ts
Glenn Gaudet, President and Founder of GaggleAMP, joined me on this Periscope-recorded episode at the AMPlify conference last week. AMPlify is GaggleAMP's Employee Advocacy Conference where attendees...
View ArticleWayne St. Amand of Brand Networks Explains How to Target Real People Through...
Wayne St. Amand is Chief Marketing Officer at Brand Networks, a software platform used by large brands to manage their advertising across five social media platforms from one central hub. I recorded...
View ArticleUsing Social to Create Experiences That Tie to Business Goals at Johns...
I met Therese Lockemy at the Social Media Strategies Summit in Chicago where she gave a terrific presentation on the social strategy at Johns Hopkins Medicine. Therese is Director of Internet Marketing...
View ArticleHow Monsanto Creates Customer and Employee Advocacy
I met this week's featured podcast guest, Nick Weber, earlier this year through the Social Media Strategies Summit in Chicago. As the Global Social Media Strategy Lead at Monsanto Company, Nick...
View ArticleHow SAP Approaches Influencer Marketing to Reach its Audience
Amisha Gandhi, Senior Director Influencer Marketing at SAP treats influencers like clients. SAP's annual SAPPHIRE conference attracts 20,000 attendees and reaches 80,000-100,000 viewers online with...
View Article2016 Midyear Recap
The first 25 episodes of the Social Business Engine Podcast in 2016 cover many facets of social business. I interviewed social business practitioners from major brands as well as social technology...
View ArticleHow SAP Scales Social Selling
Kirsten Boileau, Director of Digital Innovations at SAP is leading the charge to take social selling to the next level for SAP sales professionals. SAP employs more than 30,000 salespeople globally....
View Article