In this episode, Joe Pulizzi, founder and CEO of Content Marketing Institute, and Robert Rose, CMI's Chief Strategist and frequent workshop leader, discuss a topic they cover often in their workshops and keynotes.
Most businesses don’t have a content marketing strategy. Only about 40% believe they have one. Those businesses that have a documented content marketing strategy are more effective. Those with a plan for the creation and distribution of valuable, relevant and consistently published content get the best results. However, most businesses fall down in consistency.
This episode is sponsored by Content Marketing World, taking place September 8 - 11, 2014 in Cleveland, OH.