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Channel: Modern Marketing Engine podcast hosted by Bernie Borges
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The Purrfect Social Business Strategy

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In this episode you'll meet Carole Baskin, founder of Big Cat Rescue, a not for profit sanctuary in Tampa, FL housing  more than 100 big cats - lions, tigers, leopards, bob cats and all kinds of exotic cats. Big Cat Rescue is in its 22nd year of operation. It’s not a zoo. It's an operating sanctuary. Visitors who tour the facility see how the cats are cared for on their 70 acreage property.

I recorded this podcast on location at Big Cat Rescue, sitting just 10 feet from a beautiful bengal tiger.

Big Cat Rescue is a social business. You’ learn how Carole Baskin has experimented with just about every social channel, and settled on those that drive awareness and help to raise the funds they need to operate the sanctuary. 

It's horrible to witness big cats living in people’s backyards or in basements. What makes people happy is seeing where their donations go. In the age of social media, people can see how the animals are living in a natural sanctuary just by visiting the website and the Big Cat Rescue YouTube channel. 

All of Big Cat Rescue’s online channels are an opportunity to reach people around the world. While you can find Big Cat Rescue on just about any social media platform, their main ones are FacebookYouTube and Instagram.

This episode is sponsored by Content Marketing World


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