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How to Turn Employees into Brand Advocates

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In part two of my interview with Todd Forsythe, Vice President of Conversation Marketing at EMC we get more insights into their social business journey anchored in advocacy. In this interview, we explore their strategy to harness the influence of employees using the Jive Software community and collaboration platform.

Download the full case study here

Tune into the video version of the Social Business Engine show on YouTube.

To your social business success! 

Bernie Borges

Find and Convert


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