Social Business Engine Introduction
An introduction to The Social Business Engine by Bernie Borges.
View ArticleLightning Strikes on the Social Business Journey
On the inaugural episode you’ll learn how the NHLs Tampa Bay Lightning engages their fans on their social business journey. You’ll gain valuable insights and takeaways useful for any brand in any...
View ArticleDeloitte South Africa's Social Business Journey
Discover how Deloitte South Africa has advanced on their social business journey in their region of the world and how they collaborate on a global scale.
View ArticleThe Power of Personas in Social Business
In this episode of the Social Business Engine you'll meet a tag team that will inspire you. Dan Moyle of Amerifirst Home Mortgage and Mike Lemire of HubSpot have worked closely together to develop a...
View ArticleEpisode 3.1: Social Selling is Like Seduction.
In this episode I interview Tom Martin, author of The Invisible Sale. Tom and I discuss how social selling is like "seduction" and how the lines are blurring between marketing and sales. We discussed...
View ArticleData Driven Marketing With Andrew Davis
In this episode, I interview best selling author, "show stopper" marketer, and 2014 Content Marketing World keynote speaker, Andrew Davis. Andrew and I discuss how marketing is now a science and the...
View ArticleEMC Accelerates Business Results With Jive Communities
This episode of Social Business Engine is part one of my interview with Todd Forsythe, V.P. of Conversation Marketing at EMC. You'll learn how the EMC Community Network (ECN), powered by Jive Software,...
View ArticleThe State of Digital Marketing Talent
In episode 4.1 I discuss with Aaron Kahlow key findings from The State of Digital Marketing Talent report including: 1. There is a pervasive, deeply running digital marketing talent gap - a...
View ArticleHow to Turn Employees into Brand Advocates
In part two of my interview with Todd Forsythe, Vice President of Conversation Marketing at EMC we get more insights into their social business journey anchored in advocacy. In this interview, we...
View ArticleMarketing Technology Adoption - A Basic Necessity
Episode 5.1 features my interview with Paul Roetzer. Paul is the author of the book The Marketing Agency Blueprint and founder and CEO of PR 20/20 an inbound marketing agency. On this episode we...
View ArticleSocial Media Tools Favs with Ian Cleary
My guest on this episode is a charming and popular lad from Dublin, Ireland. Ian Cleary is widely recognized as a social media tools expert around the world. His company, Razor Social is a one stop...
View ArticleThe Marketer's Guide to LinkedIn
On episode 5.3, you're going to meet Jason Miller, Senior Content Marketing Manager at Linkedin where he leads the content marketing and social efforts for LinkedIn Marketing Solutions. Jason is the...
View ArticleStop Selling - Start Serving
Jill Rowley is recognized as the queen of social selling. She has redefined ABC to "always be connecting." In episdoe 5.4 Jill explains how the modern buyer has changed dramatically. The modern buyer...
View ArticleIntelligent Content - A Balance Sheet Asset
In episode 5.5 Content Wrangler, Scott Abel reveals how intelligent content enables an organization to readily adapt their content to the changing needs of the world around them and the customers they...
View ArticleEnterprise Social Media Policy
In episode 14 (the first non-fractional episode) I'm joined by Justin Levy, Director of Social Marketing at Citrix Systems. Justin calls out that marketers want to focus on the sexy part of social...
View ArticleHow to Turn Employees into Brand Advocates
On episode 15, Jay Baer joins Bernie Borges to discuss how employees are the greatest marketing asset, or at least they should be in terms of brand advocacy. We discuss the impact of culture on...
View ArticleDeloitte's Global Social Business Journey
I recorded this episode at Social Media Marketing World 2014. In this episode, Janet Chang provides insight into Deloitte’s adoption of social business. Social business adoption at Deloitte has been...
View ArticleUsing Predictive Social Analytics to Find the Right Customers
In episode 17 you'll meet Jeff Revoy, CEO of Viralheat and Paul Sebastien, Chief Marketing Officer at Deutsche Telekom HBS / T-Mobile. You'll learn how T-Mobile launched a successful pilot program for...
View ArticleThe Proprietary Audience Imperative
My guest on this episode is Jeff Rohrs, author of the amazing book: AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers, as well as head of ExactTarget’s Marketing Insights Team. When...
View ArticleThe Purrfect Social Business Strategy
In this episode you'll meet Carole Baskin, founder of Big Cat Rescue, a not for profit sanctuary in Tampa, FL housing more than 100 big cats - lions, tigers, leopards, bob cats and all kinds of exotic...
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